Case Study

Sports, Fitness & Entertainment

A running club going digital to grow their community, improve event participation and increase sales of club merchandize.


Dubai Creek Striders (DCS) is one of the oldest running club in UAE with 1000s of registered runners. They wanted to implement a Mobile app (Android/iOS) supported with end-to-end club management system that can help the team to manage all events, competition results / stats, members, registrations, photo galleries and online purchases.

A mobile app that can help them to spread awareness and market the club to increase the memberships and participation to the ongoing events.

Members should be able to enlist for the upcoming club events, checkout details, get regular app notifications send by admin team to keep themselves up-to-date with the latest happenings.

Ability to add kids and other family members to enrol for special events designed for kids / age group who don’t use the app.

Ability to browse through various club merchandizes like t-shirts, accessories, devices ect. and purchase and make payment online from the club store.

Access to view all the latest photo galleries that were clicked during the event and share them with friends on social platforms.

Profiles and details of the key members of the club, current trainers, official sponsors and other achievers to help users to learn about the club.

Keeping the implementation cost lower due to budget constrain while delivering a product that can solve all the operational problems.

Since its a pro-bono activity and the organization is run democratically, collecting the feedback and incorporating best idea into the platform.

Attractive app design which is intuitive and world-class to promote the club membership and branding.

Developing a fully dynamic design with backend application to manage everything from banners, events, promotions, users, content ect.

A fully dynamic and intuitive mobile app which is controlled by the admin using backend portal to manage the events and other app content.

The mobile app is successful in increasing merchandize sales and attracting new members to join the club and to improve participation in the scheduled running events of the club.

The event management module features on both the mobile app and backend portal gives the flexibility to create different event types and drive participation.

Ability to publish photos taken during the events among the participants and club members with improved experience.

Ability to stack rank the runners based on their race event stats, skill level, participation history and involvement.

Item Master of Club store with abilities to sell various kinds of product types for men and women and their stock management.

Communication module to reach of to member via push notification, SMS and email to reduce manual efforts.

Order management with ability to follow-up of sales status, delivery / hand-over of order, stock visibility and payment tracking.

Increase in the number of sales for club merchandize like men’s and women’s t-shirts, sports accessories and club branded other products.

Increase in membership and participation in the club running events held periodically.

Improved communication between members off the club and the organizing committees on updates and changes to schedules.

Tracking of runner stats to maintain historical records, stack ranking capabilities for the management and segregating members based on participation and skills level

Club was able to save a lot of time in managing the publishing the event images and track the view logs and counts.

Overall improvement in the day-to-day operational activities of the club and reduced manual efforts of excel sheet tracking.

Let's talk to explore the endless possibilities...